Additional Demographic Data

Races Watched on Television			Purchased in Past Year
None	10%		Motor Oil	88%
One	16%		Oil/Air Filters	85%
Two	18%		Auto Accessories	72%
Three	15%		Auto Parts	71%
Four	7%		Hand Tools	69%
Five or More	34%		Spark Plugs	68%
			Power Tools	55%
Credit Cards Owned & Used			Oil Change Service	53%
VISA	85%		Express Package Service	47%
MasterCard	66%		Rental Vehicles	37%
Pre-Paid Phone Card	56%		Financial Planning	26%
Discover	37%
American Express	27%
Gasoline	25%		Purchased in Past 3 Years
			Tires	81%
Purchased in Past Month			Video Equipment	79%
Soft Drinks	86%		Stereo Equipment	78%
Photo Film	78%		Home Computer	67%
Domestic Beer	72%		Color Television	63%
Batteries	70%		Domestic Auto	57%
Pain Relievers	68%		Camera	52%
Coffee	65%		Major Appliance	51%
Candy	62%		Domestic Truck	37%
Chewing Gum	59%		Import Auto	31%
Thirst Quenchers	57%		Recreation Vehicle	29%
Wine	56%		Motorcycle	17%
Vitamins	55%		Radar Detector	15%
Imported Beer	51%		Import Truck	12%
Wine Coolers	40%
Cigarettes	31%

 

 

Data was collected by the Department of Business and Geography at Eastern Oregon University. Due to the opportunity for multiple answers of the questions on this page, the sum of the responses may not total 100%.